The destination assessment is a report that analyzes the current situation of a specific place, ecosystem or market niche. It can be developed for countries, regions or archipelagos as well as for specific islands, cities, municipalities or even towns, depending on the scale of the target destination.
The linkage of any activity to the territory requires a strategic analysis that considers public, natural and cultural resources, as well as the ability to create employment and well-being, among other factors. Destination assessments play a very important role in sustainable development-oriented planning.
Therefore, Futural Tourism would like to share the steps that should be followed to develop the most appropriate assessment that will allow taking the best decisions for all stakeholders.
The 5 steps to conduct a destination analysis
- Research of information in publications, articles, news about the current situation of the specific sector (desk-top research)
- Contact local and international experts in this sector to identify all the main stakeholders (snowball sampling)
- Develop a list of key players to be interviewed.
- Plan and conduct the interviews within the established period.
- Delivery of final report in a concise way where the key findings are summarized, identifying the existing resources and the real needs of the analyzed sector.
At Futural Tourism we have the human resources, the technical means and the experience that allow us to successfully validate these 5 steps. We acknowledge the unique peculiarities of each destination, its idiosyncrasies and its specific needs. Moreover, we attach great importance to the value of identifying all the main stakeholders as the key to obtaining a destination assessment that will make a positive impact in the local community.
Tourism for a Natural Future. Rural Reactivation, Business Sustainability and International Development.